Award on Facebook if you're the first to die

The fame that many seek without success throughout life is what gives the company Willookposed a challenge full of controversy: if earlier than the rest, falleces desire

The competition is the last campaign launched by the israeli company to promote If I Die, an application that runs on that social network that gives users the ability to record a message that you publish to your wall in case of death.

"We had this idea from day one that we thought about creating this service," said founder and CEO of Willook, Eran Alfonta, who launched the project as a web page If I Die and that already in 2011 took in 2010 is of application on Facebook.

"We believe that all people are entitled to their last words are known, that his legacy is public and consider that a contest (called If I Die First) would be appropriate to have this impact," explained Alfonta.

The requirements to participate in this race because of the popularity, previous step by the grave, are simple: being alive, have account on Facebook, install the application and enter in the option "For a chance to World Fame" (by a possibility to achieve worldwide fame) and leave a message for posterity.

The user who dies before the rest will have his posthumous testimony published on websites such as Mashable, a reference on the Internet with more than 20 million unique visitors per month, as well as in magazines and international media which assist in the campaign, according to Alfonta.

Registration, which is free, was opened on Saturday and since then more than 1,200 people have pointed out that the rules of the game are very accepted clear that force death itself is cheating.

"If there is any suspicion that is a suicide or deliberate death, then not be issued." We have a policy very strict antisuicidio", said Alfonta, decided to avoid that If I Die to become a platform that encourages or dulcifique death, even though the present with sense of humor."

The application to trivialize the drama of death to make it attractive and interesting, recognized Alfonta who explained that if they had opted for "a deeper angle" the result would be "frightening and morbid".

"We believe that everyone should record a message in If I Die, because you never know...", said.

Phrases as "immortality is just around the corner with death" and "This is the only contest that you don't want to win, but you can't miss", are part of the campaign, which also has an illustrative video on how to get to be a celebrity.

To Alfonta how to treat the death of If I Die has earned him criticism though it not given importance, since it is something that happens to "all applications", he said, at the time that stated that if people use Facebook for your social life then "also has the right to die there".

If I Die has more than 213,000 users since it debuted on Facebook in 2011 and has only recorded two deaths.

"We were impressed by the emotive which were those messages, farewell, both of who were sick were and I assume that they knew that it was not them long time." "One of them left a message on video and the other in a text," he told Alfonta.

If I Die, free of charge, premiered this month their service payment that you intend to do business and avoid this recourse to advertising on the Internet. "Senior" users can record messages which will only be directed at the person they choose, as you have account on Facebook or not, and will have an annual cost of maintenance fees of $25 for 5 messages up to 15 minutes each.

The application If I Die it is independent of the contest by fame, which requires participants to record a specific message and whose winner will be known within a period of 19 months, according to the estimation of the organizers.

"We do not want to happen very quickly but some of our users will certainly die," concluded Alfonta.